It focuses on reflection processes within the development of audiovisual formats, the audiovisual artwork and its reception, and on the term “audiovisual art” itself. A matter of perspective, a matter of process, a matter of reflection, a matter of content, a matter of... this may be expanded at will.

The question itself remains. Important key words such as “perspective,” “(self-)reflection,” “development,” “rethinking,” “placing,” or “going beyond yourself” are an array of terms that have shaped the sound:frame tradition for the past two years: bringing up festival-specific questions and thus making the festival itself the topic of discussion.